A Framework for Strategic Negotiations
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As online platforms facilitate more and more of our interactions — whether in the classroom, at work or in our personal lives — our reliance on their services also heightens: for news and entertainment, to connect and communicate, to express ourselves, to produce and access content, to find jobs, transportation, accommodation and much more. Online platforms are as diverse as their different underlying enterprise models, including for example online marketplaces, search engines, social networks, content-sharing platforms, app stores, communications services, or online travel and accommodation platforms. Online platforms intermediate information and communication flows on the internet. They are also key enablers of digital barter across the Single Market and the globe. They heightened consumer choice and convenience, improved efficiency and competitiveness of industry, and could enhance civil participation.
As key drivers of innovation in the digital world, the success of online platforms is closely tied to the success of a range of industries that use platforms to reach customers. Platforms allow especially smaller enterprises to extend their operations beyond their home state, catering for consumers across the entire Single Market. The benefits to our economy and society are so significant, that the major successful online platforms have attracted hundreds of millions or even billions of users, making them the major frequently visited websites in the world. (1) Finding a marketing partner with whom you might work regularly? Consider reading this post as this could point you in the direction of industries that could supply exceptional services!
Keeping your social media presence real while also still positively representing your brand in an interesting and engaging way could feel like walking a tightrope. In a world where everyone is only showing the highlights — carefully curated, beautifully lit, and perfectly filtered moments — it’s easy to get trapped in the pitfalls of comparison and one-upmanship. Avoid this siren song and let your brand speak for itself through real moments.
Being genuine is a vital part of connecting with followers as, now more than ever, consumers are seeking authentic experiences and keeping brands accountable for their content. Brands need to be true to their values and brand voice, communicate openly and honestly with customers, and be responsible for their actions. (2) Social media is a cutting-edge tool for revolutionizing people’s lives! Find out why in this post.
Being real and creating authentic content could forge a deeper connection with customers, encouraging brand loyalty and taking the bond past earnings. It’s about the relationship between the brand and followers, and by being real, that relationship becomes stronger, allowing brands to secure customers’ valuable attention and engagement. Additionally, customers have a sense of self that comes from brands they support, so knowing they support brands that are genuine and authentic makes them feel good about their choices. Continue reading this post to see whether it could help you greatly! Check the disclaimer on my profile and landing page
